Choosing Between 5ml, 10ml, and 15ml Bottles for Different Markets

Choosing the right size bottle when packaging products is very important. Markets differ in what they require so researching the bottle size before accepting is also important. Akuima is aware that this decision carries weight, and they as a brand offer their topical in 5ml, 10 ml & the 15ml bottles to cater to different consumer preferences. But why does small perfume bottles size matter in other markets? 

Bottle sizing and the importance of catering to different consumer needs

Bottle size is an important part of catering to a variety of consumer needs. With that being said, you might lean towards little perfume bottles sizes for on-the-go and testing, or larger bottles to add to your home rotation. The widths range from regular and slim to wide, while offering a comprehensive size scale of:

Achieving a balance between frugality and convenience 

Between 5ml,10ml, and 15ml bottles, there is often a conflict of the economy vs convenience. Customers who may want to try a product out before purchasing one in a large bottle may be more cost effective when purchasing the smaller bottles. However, the bigger bottles are more cost-effective in the long term. Akuima takes these criteria into account when creating solutions that meet both needs.

Product Positioning — Impact of bottle size

Along with the glass bottle for example on the one above how a product feels will also determine its success in the market and like its size (bottle). A smaller bottle may signal something which is higher end, a more premium or exclusive offering whereas a larger bottle can seem like more liquid for the literal dollar. The Akuima range includes a different bottle size so the products are position to be sold to consumers as well as on shelves in stores.

Target the different groups of people with different preferences in bottle size

Consumers variation in target demographics may own a unique choice for types of the bottle. Whilst maybe younger customers might want mini perfume spray bottles that they can carry around, older people much prefer large bottles. Akuima researches to learn more about these preferences and provides bottles of different sizes catering to all angles.

Strategically Selecting Bottle Sizes to Make Maximum Profits in Different Markets

With an appropriate selection of bottle sizes for different markets, Akuima will increase profit and extend the customer reach. By being sizes inclusive, the company can cater to a wide range of audiences and ensure no one gets left out. Not only does this strategic approach lift sales, it also further cements the brand as a customer centric company.